Our Mission

The Problem:

Every day, 8 million stray dogs roam the streets of the USA alone, unseen and unloved. These dogs, once cherished pets, now face a harsh and unforgiving world. They are often the victims of abuse, neglect, and abandonment. People often turn away, disgusted by their appearance and the sad stories in their eyes. The reality is heart-wrenching: these dogs must fend for themselves, scavenge for food, and find shelter wherever they can, all while trying to avoid the dangers that lurk around every corner. They face unimaginable hardships, from starvation and illness to the constant threat of violence. Their trust in humanity has been shattered, yet their hearts still yearn for the love and care they once knew.

Our Mission:

When we first heard about the magnitude of this crisis, our hearts broke for these forgotten souls, and we felt compelled to take action. We decided that by selling chains for dogs, we could raise money to help the neglected stray dogs in our society. For every chain sold, a portion of the proceeds goes directly to supporting organizations that rescue and care for stray dogs. Our goal is to provide these dogs with the second chance they deserve – a chance to be seen, to be loved, and to find their forever homes.

About Us:

We love dogs. We've adopted rescue dogs who are more than just pets to us – they are family. Our dogs at home have always worn chains, however not every dog is fortunate enough to have a gold chain, let alone food, shelter, or a loving family.